A NEW CONCEPT IN AOYAMA
Aoyama’s new boutique concept, imagined by the J.M. Weston creative studio, marks the first anniversary of Olivier Saillard’s arrival as the artistic, image and cultural director of the french house. Designed as an artist studio, this new space is an opportunity to share passion for beautiful shoes, discuss the products that inspire such feeling, and talk about shoemaking culture. It seem to echo the historic boutique on Rue de Courcelles, which, since the 1920s, has served as a true intimate gathering place for the who’s-who and aesthetes of Paris. 25 years after its opening, this iconic Tokyo-based boutique claim the high road of poetry and wanderlust, as the first space to enhance this new retail concept.