After Bordeaux and Aoyama, the new boutique concept designed by the J.M. Weston studio, arrives in Deauville. Thought as an artist's studio, it’s a place of exchange and life where everyone share his passion fors beautiful shoe, where one converses of products with the proven affect, culture footwear. As an echo to the historic shop of the rue de Courcelles, which, since the 1920s, was like a real intimate club where all Paris and its aesthetes met. This new address inaugurates a new way of putting shoes.