Olivier Saillard as the new Artistic Director, Image and Culture of J.M. Weston pays tribute to the emblematics shoes of the house for its first advertising campaign and calls upon artist Katerina Jebb
to stage Laetitia Casta wearing its iconic models for men and for women.
“Sporting the Cambre boot, the Golf derby, the 18o loafer or the Chasse derby, a woman wearing flats loses none of her seductive power. When these shoes are also the kind that men could wear, they are given an equal footing. For over a century, J.M. Weston has been designing shoes for men and women who identify with unpretentious glamour and place priority on elegance. We hope that this common ground, a timeless sediment, will unite men and women from all generations whose love for one another is unconditional and who are on a par with each other.” Olivier Saillard.
OLIVIER SAILLARD FOR J.M. WESTON
ARTIST: KATERINA JEBB
TECHNIQUE USED: SCANS
MUSE: LAETITIA CASTA
MODEL HIGHLIGHTED: THE CAMBRE BOOT
Emblematics as seen by Katerina Jebb
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