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The "Classics" spirit
Each of the great Classics represents a specific period in J.M. Westonâ€™s history: traditional bootmaking rules the Parisian world of dandys, and the Roaring Twenties. Like the triple-sole derby with perforated toe-caps, the demi-chasse and the golf, these models with their rounded, voluminous forms are embraced by the Parisian elite. The symbol of tried-and-true elegance, remarkably discreet and natural. Beyond time and fashion trends, they continue to seduce, cultivating a timeless style. Traditional, preppy and dandy versions. Elegantly built round each individualâ€™s personality, they inspire all styles.
Protect your shoes from the very beginning. Use a shoehorn to preserve the back stiffener. Let your foot glide over the smooth, soft leather before settling into its cradling comfort.
Make polishing your shoes a weekly ritual.
Choose your supplies carefully:a damp cloth to lift dust, a soft cloth wrapped tightly around your index finger and dipped in shoe polish to massage the leather – using small circular motions –, and a shine brush to coat the sole edge and perforations.
Wait a few minutes before using a soft brush and shine mitt for the final touch. Every so often, after polishing, glaze. Dampen a soft cloth with water before dipping it in shoe polish. Massage using small circular motions and repeat until you achieve the mirror effect.
Every month, in order to prevent the leather from drying out prematurely, use a moisturising cream. Its reviving effect allows shoes to stay supple whilst making them more beautiful with each passing day. Complete this ritual with another: use a protective oil to nourish the sole.
An essential part of caring for your shoes: use shoe trees made of wood, a natural material that absorbs moisture. Choose ones that are adapted to the shape, length and width of your shoes. And take care to store them away from heat.
The J.M. Weston leather goods collections.